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The Demorest Representative and Cosmopolitan Emporium of Fashions
| Name | The Demorest Representative and Cosmopolitan Emporium of Fashions |
| Ortssitz | New York City |
| Straße | East 14th Street 17 |
| Art des Unternehmens | Zeitschriftenverlag |
| Quellenangaben | [New Yorks great industries (1884) 100] |
| Zeit |
Ereignis |
| 1853 |
Gründung durch Madame Demorest und ihren Ehemann W. Jennings Demorest in Philadelphia |
| Produkt |
ab |
Bem. |
bis |
Bem. |
Kommentar |
| Modezeitschriften |
1884 |
[New Yorks great ind. (1884)] |
1884 |
[New Yorks great ind. (1884)] |
Publishers of Demorest's Monthly Magazine, Mine. Demorest's What to n'ear, Mme. Demorest's Portfolio of Fashions, etc., etc. Agencies everywhere. |
| ZEIT | 1884 |
| THEMA | Firmendarstellung |
| TEXT | The city of New York contains no more noteworthy and representative institution than that of the Demorest Emporium of Fashions, and which for a true spirit of enterprise and energy, and the legitimate expansion of its business to cosmopolitan proportions, and to that degree that the chain of the agencies of this house can with truth be said to girdle the earth, has no counterpart in the record of this branch of mercantile enterprise. The Demorest Emporium of Fashions was originally founded by Madame Demorest and her husband, Mr. W. Jennings Demorest, in Philadelphia in the year 1853. After remaining one year in that city the proprietors removed to New York, where they have permanently resided ever since, and have developed a business that is truly representative and cosmopolitan, both in its characteristics and degree of magnitude. This was the first fashion pattern house ever established in the world, and entered a field of enterprise as important as it has proved extensive, Mme. Demorest's patterns were from the first the most artistic and most accurate ever presented to the public. Her direct connections with the Parisian centres of fashions, and facilities for early arriving at reliable decisions as to prevailing modes for any season, have made her patterns as popular as they are eagerly sought for, while by her profusely illustrated and beautifully printed publications she reaches hundreds of thousands of her lady patrons in all quarters of the globe. Her fashions give all the novel and beautiful styles, furnishing the world's ideal of artistic beauty, novelty, utility, variety, accuracy, economy, and fashionable elegance. This is the only house of the kind that has a branch in Paris, this direct representation in the French capital giving it many advantages, while Mme. Demorest's is the only concern of this description there. It is worthy of remark that all the patterns furnished by Mme. Demorest are original designs, fresh, elegant and attractive, and which year after year have proved their great value by the enormous demand that has arisen for them from every part of America, Great Britain, Europe, Australia, and even Asia and Africa. To meet this truly cosmopolitan demand, Mme. Demorest has established agencies for the sale of her patterns and publications all over the civilized world, in fact everywhere, with extensive branches of the parent house in Paris and London. The headquarters of this immense ramification of business interests is located most advantageously in the fine five-story building No. 17 East 14th Street, and the whole of which is occupied by the large concern. Here a numerous force of assistants is constantly employed in the work of preparing these patterns, which are being continuously shipped to the two thousand five hundred agents scattered over the earth. The publishing department of the business is also a most important one and has the advantage of the largest printing house in the world, known as J. J. Little & Co., and of which Mr. Demorest is half owner. Its typographical perfection is well represented in the attractive Demorest's publications, which areas follows: Demorest's Illustrated Monthly. This is justly spoken of as the model parlor magazine of the world, combining the essentials of all others. Its mission is to refine, elevate and instruct, as it proves itself to be a safe family guide, a pleasant companion, counsellor and friend. Its varied and instructive departments include literature, art, architecture, poetry, floriculture, household and home topics, work-table hints, all the latest fashions. editorials on the living questions of the day, kitchen advice, ladies' club, reviews of new books, etc., while it is renowned for the beauty and number of its illustrations, including as they do art pictures in oil, well executed steel and other engravings of interest, in addition to fashion illustrations, which for beauty, variety and reliability have never been equalled in any other magazine. Its circulation is enormous, and at the low price of two dollars per year it is decidedly the cheapest, as it is the best, family magazine in the world. The Portfolio of Fashions is a large and beautiful book of sixty-four folio pages, published semi-annually, and containing over seven hundred large illustrations of the latest and best styles for ladies' and children's dress. Price, fifteen cents. What to Wear is a semi-annual containing the latest information in every department of ladies, and Children'8 dress. Price, fifteen cents. Mammoth Bulletin of fashions is twenty-four by thirty-two inches in size, printed on heavy plate-paper, and elegantly colored. Price, fifty cents. The Monitor of Fashions is published monthly and contains large illustrations of the latest novelties for ladieb' and children's dress. The Demorest reliable patterns of the latest fashions have always obtained the first premium wherever exhibited, and were the only ones to receive the medal of award in the Paris and Centennial Expositions; they have the patronage of the elite of society everywhere; they are beautifully got up and are sent post free for from ten to thirty cents each; they are cut in various sizes and are put up in the illustrated envelopes with full directions how to put them together, also full descriptions for making, trimming, quantity of material required, etc. They cover every style of ladies' costumes morning dresses, toilets, wrappers, polonaises, visites and mantelets, reclingotes, roylans, etc., jackets, basques, skirts of all kinds, misses' and girls' dresses, skirts and jackets of every description, and boys' patterns. It is thus seen at a glance how comprehensive and valua bleare these "Reliable Patterns." The great establishment where all the above branches of business are actively carried on is under the assistant management of Mr. M. H. C. Demorest, a gentleman in the early prime of manhood, and son of the proprietors. The establishment employs, all told, about three hundred hands, while it has two thousand five hundred agents all over the world and thirty in various sections of this city. Mme. Demorest and her esteemed husband, Mr. W. Jennings Demorest, merit the success which has rewarded their ideal and American push and enterprise, and as the pioneer and representative organization of its kind their great concern is jointly a credit and honor to their talents and business capacity and to the great city of New York in which it is so permanently located. |
| QUELLE | [New Yorks great industries (1884) 100] |
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