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Butler Brothers, American Bargain House
| Name | Butler Brothers, American Bargain House |
| Ortssitz | New York City |
| Straße | Broadway 380+382 |
| Art des Unternehmens | Haushalts- und Kurzwarenhandlung |
| Anmerkungen | Auch: Chicago, Nos. 169 und 171 Adams Street. |
| Quellenangaben | [New Yorks great industries (1884) 90] |
| Zeit |
Ereignis |
| 1864 |
Gründung durch George H. Butler |
| 1881 |
Tod von George H. Butler |
| 01.01.1884 |
Das Unternehmen hat keine Schulden. |
| Produkt |
ab |
Bem. |
bis |
Bem. |
Kommentar |
| Eisenwarenhandel |
1884 |
[New Yorks great ind. (1884)] |
1884 |
[New Yorks great ind. (1884)] |
Notions, Tinware, Dry Goods, Hardware, Glassware, etc. |
| Haushaltswarenhandel |
1884 |
[New Yorks great ind. (1884)] |
1884 |
[New Yorks great ind. (1884)] |
Notions, Tinware, Dry Goods, Hardware, Glassware, etc. |
| Kurzwarenhandel |
1884 |
[New Yorks great ind. (1884)] |
1884 |
[New Yorks great ind. (1884)] |
Notions, Tinware, Dry Goods, Hardware, Glassware, etc. |
| ZEIT | 1884 |
| THEMA | Firmendarstellung |
| TEXT | The American Bargain House is an exponent of native talent, energy, and enterprise, that has no counterpart in the United States to-day. It stands unrivalled and unapproachable in a field peculiarly its own, and in which the esteemed proprietors, the Messrs. Butler Bros., have built up a trade of enormous proportions in all classes of notions, tinware, dry goods, hardware, glassware, etc., at bargain prices. The house was founded by the late Mr. George H. Butler, in 1864, since which date the business of the concern has steadily and rapidly grown, until now it has attained proportions of the greatest magnitude. Mr. George H. Butler, as the founder of this distinctively original and eminently useful class of house, was recognized as a splendid business man, energetic, far-seeing, and prompt to take advantage of bargains wherever offered, and to use printer's ink as a better aid to a lively trade, than the conventional "drummer." Mr, Butler eventually associated with himself in the ever expanding business his two brothers, Mr. C. H. Butler and Mr. E. B. Butler, and with the most. gratifying results. However, in 1881 the untimely decease of Mr. George H. Butler occurred, his death being deeply and universally regretted by all. The business was subsequently continued as usual by Messrs. C. H. and E. B. Butler, and is one of our most prosperous and deservedly thriving mercantile institutions. The firm's headquarters comprise two mammoth houses, located respectively at Nos. 380 and 382 Broadway, New York, and Nos. 169 and 171 Adams Street, Chicago. The New York house is under the personal management of Mr. C. H. Butler. The premises are unusually extensive, comprising three full floors, each thirty feet by two hundred in dimensions, and which contain one of the finest and fullest stocks of notions, tinware, dry goods, hardware, glassware, etc., all new and reliable goods (no auction trash), of equal importance, quoted at absolutely bedrock bargain prices. The Chicago store in Adams Street is also of same. size, comprising three floors, as fully stocked with identically the same saleable goods as those in New York. This concern is under the personal control of Mr. E. B. Butler, the resident Chicago partner. Upward of one hundred clerks and salesmen are employed. The firm has made what may be termed a new departure in the wholesale trade, sending out no commercial travellers, but instead, every two months, publishes a beautifully printed and elegantly got up twenty-four page large-sized catalogue, which is ably edited, and gives descriptions, illustrations, and bedrock quotations of all classes of merchandise dealt in, in the lines of household goods, such as tin and sheet-iron ware, wooden ware and baskets, fancy dry goods, hosiery, staple notions and novelties, toilet goods, hardware, clocks and watches, sporting goods, books and stationery, trunks and valises, cutlery, crockery, musical instruments, toys, perfumery, brushes and brooms, guns and revolvers, overalls, pants and shirts, glassware in great variety, silver-plated goods, fireworks, etc., etc. It will thus be seen at a glance what a wonderfully comprehensive stock is that of this house, while the prices quoted are absolutely the lowest, and cannot be obtained elsewhere. In the words of the firm their goods are all bought in large quantities for cash, and are sold without drummers' expenses, effecting a saving amounting to over seven per cent, of the firm's entire sales, and which the retailer benefits by all their business, is thus done through advertising, and the firm has abundantly demonstrated the advantageous nature of their method in building up one of the largest business interests of New York and Chicago. The firm brings extensive capital and vast practical experience to bear. They import largely, and also are continually making heavy purchases of staple and seasonable goods, getting the lowest figures for cash, and giving the benefit derived to the retail trade of the United States. They now are doing a business amounting to two millions of dollars annually. They take the entire productions of prominent glass works and tin ware manufactories, placing orders for as high as one hundred and twenty-five thousand dollars' worth of stamped tin ware at one time, and all other goods in proportion. Every care and attention is given to the details of the trade, and there is a practical buyer for each department; and the order, method and perfected system of organization observable, accounts for the ease and promptitude with which the thousands of orders arriving are filled speedily, and to the letter. The firm's interesting catalogue, "Our Drummer," gives some good practical advice to merchants coupled with all the bargains of the season, and is a much more handy, economical and effective representative of the house than all the travelling men put together. The firm publishes an edition of three hundred thousand eachj issue, mailing it all over the United States, and with the most satisfactory results. A fact that should be given place in this article, is that this house were the originators of the five, ten and twenty-five cent counter business, they purchasing immense quantities of articles from the manufacturers, and placing them in the hands of the retailer at such low figures, that large stocks of this priced goods were brought together, thus ensuring to housekeepers throughout the land a great variety of useful utensils at a trifling cost. Their enormous business is entirely done upon a strictly cash basis, and on January 1st, 1884, the house did not owe a dollar, a fact worthy of prominent attention, and in the highest degree creditable to Messrs. Butler Bros., in these day s of extended credits and weakened confidence in commercial circles. The Messrs. Butler are natives of Boston, both still in the early prime of life, and whose career is a thorough exemplification of the best class of clear-cut American business talent,, coupled with an energy, a foresight, and an industry as valuable as they are necessary to build up a business of such mammoth proportions as that of the great "AMERICAN BARGAIN HOUSE." |
| QUELLE | [New Yorks great industries (1884) 90] |
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