|
|
American Type Founders Company
Zum Vergrößern Bild anklicken
| Name | American Type Founders Company |
| Ortssitz | Jersey City (N.J.) |
| Straße | Communipaw Avenue 300 |
| Art des Unternehmens | Schriftgießerei |
| Quellenangaben | [Jersey City of to-day (1907) 91] |
| Produkt |
ab |
Bem. |
bis |
Bem. |
Kommentar |
| Bleischriften |
|
|
1907 |
tätig |
|
| ZEIT | um 1907 |
| THEMA | Beschreibung |
| TEXT | The central foundry plant of the American Type Founders Company, located at 300 Communipaw Avenue, Jersey City, is the largest type foundry plant in the world. It is a model manufacturing building of steel and brick construction,
with concrete floors and roof, making it an absolutely fire-proof structure. There are about 700 windows, making the
interior as light and airy as out of doors. Even now it is realized that the present capacity is entirely inadequate for future demands and the steady expansion of business renders imperative another large addition which will be crowded forward to early completion. The company has twenty-six selling houses located in New York, Boston, Philadelphia, Baltimore, Buffalo, Richmond, Pittsburgh, Cleveland, Cincinnati, Chicago, Detroit, St. Louis, Minneapolis, Kansas City, Denver, Colorado; Dallas, Texas; Portland, Oregon; San Francisco and Los Angeles, California; Seattle and Spokane, Washington; and Victoria, British Columbia. Also selling houses in Havana,
Cuba, Mexico, Central and South America, with agencies at other foreign points. Other manufacturing plants are
located in Boston, Chicago, Cincinnati, St. Louis and San Francisco. The American Type Founders Company is recognized as the leader in the production of original designs in type and decorative material in this country, and these designs are reproduced by the foreign foundries. A notable departure has recently been made by this foundry in bringing out the distinctive type designs in families - a marked example being the Cheltenham face and thus far brought out in the following styles - Cheltenham Old Style, Cheltenham Italic, Cheltenham Wide, Cheltenham Bold, Cheltenham Bold Italic. Cheltenham Bold Condensed, Cheltenham Bold Condensed Italic, Cheltenham Bold Extra Condensed, Cheltenham Bold Extended, Cheltenham Outline, Cheltenham Inline, Cheltenham Inline Extended, and Cheltenham Inline Extra Condensed. The American Type Founders Company also make a specialty of antique type. They have reproduced the best faces used by the Venetians, and by the Elzevirs and Plantins, and by Franklin. They have the initials and ornaments and borders that were made when Rembrandt, Rubens and Franz Hals worked with and for the Plantins. If one is a disciple of Gutenberg, and wants distinguished and individual effects, he should write the company for their specimens. All of the operations of type-making are carried on in this central foundry plant, from the inception of the type design in the art department to its reproduction in type metal in the casting room of the foundry. Formerly, in type making the original punches were cut by hand under a magnifying glass, which was a slow operation and one requiring skill and long careful training. This cutting is now all done on special engraving machines built exclusively by the company. Whereas in the old days it took about eighteen months to bring out a new style of letters in seven different sizes, to-day it can be done in about five weeks and the quality of the work is superior to the old hand cutting both in accuracy and uniformity as well as in the volume of the work. Not only does the cutting of the original punches or the matrices call for the greatest accuracy, but the same is true also of all other processes in type founding. As a consequence, most of the special machinery and tools required are built by
the American Type Founders Company in this central plant. No other type foundry in the world makes such a wide
range of type faces and varying in sizes from the very smallest for special Bible uses, to type which is cast on
bodies two inches high. |
| QUELLE | [Jersey City of to-day (1907) 91] |
|
